(Japanese Market)

ADIDAS KOREA


SPRING NIGHT :
Run Relaxed in Daytime and Free at Night
adidas’s XENO material provides a fresh sense of contrast when placed in dark and light environments. To highlight this, we created two sets of designs based on the theme Night & Day.


Night
Using a series of spheres, we highlighted the unique elasticity of Ultraboost with a visual representation that exudes kinetic energy. To express the characteristic glow that activates when the product is exposed to light, we employed a minimal yet easily recognizable design. This allowed us to express the eye-catching pink that appears when Ultraboost is illuminated, while maximizing the creative’s nighttime aesthetics.

Day
As with the Elasticity Night Version, we once again employed spheres to create a dynamic visual representation of the product. This time, however, we added soft pink tones to suggest the colors of spring and emphasize both the product’s seasonal and functional elements.



